Tag: sustainable travel

Underbiking for Fun

The wast majority of people overbike. They do this because the media and marketing have made them feel it is the only way to achieve their goals. They’ll be faster if they buy this. Marketing, as I always say, is geared at racing. That is a massive issue for creating an inclusive cycling culture. Do you think everyone in the Netherlands feels that they are in a race? That is one of the reasons we should underbike.

Continue reading “Underbiking for Fun”